It soon became a media mix franchise adapted into various different media. The franchise began as Pocket Monsters: Red and Green (later released outside of Japan as Pokémon Red and Blue), a pair of video games for the original Game Boy handheld system that were developed by Game Freak and published by Nintendo in February 1996. The English slogan for the franchise is ' Gotta Catch ‘Em All!'. All media works within the franchise are set in the Pokémon universe. In Pokémon, humans, known as Pokémon Trainers, catch and train Pokémon to battle other Pokémon for sport.

The franchise was created by Satoshi Tajiri in 1996, and is centered on fictional creatures called 'Pokémon'. Pokémon (an abbreviation for Pocket Monsters in Japan) is a Japanese media franchise managed by The Pokémon Company, a company founded by Nintendo, Game Freak, and Creatures. For an introductory guide on IPA symbols, see Help:IPA. Without proper rendering support, you may see question marks, boxes, or other symbols instead of Unicode characters. This article contains IPA phonetic symbols.

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