For this reason, advertisers pay more for offerwalls, which results in high eCPMs for publishers.

They take time and can bring advertisers engaged, high-quality users. Getting players to complete actions is not an easy task. Once they get a taste of it, they want it more.Īnother “pro” for offerwalls are their eCPMs. The reason? Just like rewarded video ads, they give players a glimpse of the premium experience.

Some developers are afraid that in-app ads will cannibalize IAPs.Īccording to ironSource, offerwall users are 10 to 14 times more likely to make in-app purchases. Therefore, if just some of them engage with offerwalls, this is already a win for you. If your game is based on IAP revenue, most of your players are non-payers anyway. Just like other types of in-app ads, offerwalls help developers monetize more players. They make a choice depending on the time they are willing to spend, their interests, and their needs. Plus, they get to pick between different offers with different amounts of gems. Players aren’t forced to do it but choose to engage with it. Instead of making a purchase or waiting for in-game rewards, a pop-up that says “Earn gems” appears. However, they find out that they are out of hard currency, e.g., gems. Your players are on their way to an important level in the game. Here’s an example of a situation where players might engage with an offerwall. If there is one thing players always crave and lack, it’s hard currency. This leads me to my next point – offerwalls work better in games that include a hard currency. Since offerwalls require a high level of engagement, the reward has to be valuable enough. Making an in-app purchase in another game.They list actions players can take to receive some kind of a reward. Offerwalls look like mini-stores inside a game. Many mobile publishers still use offerwalls. This ad format is the pioneer of opt-in rewarded advertising in mobile games.Įven though they’ve made history, they are not a thing of the past just yet. About Offerwalls in Mobile Gamesīefore there were rewarded video ads, there were offerwalls.

Which ones? How can you get the most out of them? They work best with certain game genres and economies. Offerwalls can be a significant revenue stream. Yet, there are plenty of reasons to use them. Some even call them infamous and outdated. Offerwalls are not the most popular ad format out there.

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